Entrepreneurship 101: Validating Ideas
PART 2: VALIDATING IDEAS
Before a business becomes a business, it's an idea. Ideas with a valid market have the chance to become businesses. But how do you determine if an idea is valid?
The entrepreneurs we talked with advised everything from studying competitors to conducting a formal survey, but they all agreed on one thing: do something to prove your idea is worth the attention of your customers.
THE ENTREPRENEURS
BRANDON SHUEY
JOHN HARRISON
FRANK HOPKINS & LEVI FITZMIER
Photo by Kevin Wildt for We Are Wichita.
Here are a few extra insights from our entrepreneurs on idea validation:
You can put together a widget with a hamster running behind the scenes and go off and validate a product really quickly and very inexpensively and it's the most important thing to do.Brandon Shuey - Fliphound
I think that gut reaction is actually a fairly sophisticated thing where people feel a gut reaction, they don't have words to explain the complexity of how they've come up with how they're feeling so we often dismiss it because of that. But I actually think it can be sometimes a more complex, thought out — if not consciously thought out — way of processing what it is that you're trying to evaluate.John Harrison - Filimin
When we started giving away jeans, obviously we were taking those people's feedback and we were like, 'Okay, this is what we can fix, this is what we can take from that jean.' So we were validating it with every single jean. We were making a pair, bringing it back, fixing it. We were making a pair, bringing it back, fixing it.Levi Fitzmier - FNL Denim