Entrepreneurship 101: Finding Your Niche

PART 7: FINDING YOUR NICHE


How do you stand out to consumers who are constantly bombarded with marketing messages and multiple choices every day?

According to our entrepreneurs, it’s all about discovering who you are and what you can do better than anyone in the space. Hear them share their candid thoughts about competition and important of finding your niche.


THE ENTREPRENEURS


JENNY HELMS

Helms is the owner of Soma Therapy and Counseling, as well as a licensed clinical marriage and family therapist who focuses on treating eating disorders and healing relational trauma. Soma serves as holistic mental health practice with two locations in Wichita.


GRAHAM KRIZEK

Krizek is the founder and CEO of Voltage, a Bitcoin infrastructure provider that allows companies to use Bitcoin and the Lightning Network in a faster, more scalable way. As one of the first movers in this space, he excited be on the front end of this new frontier.


BEN WOLFF

Wolff is both an entrepreneur and intrapreneur. He is one of the founders of Ad Astra Medical Devices, a company that is commercializing a single patient stethoscope. Wolff also works in business development for IdeaTek, a fiber optic internet provider focused on internet freedom for all.


As an added bonus, we've included extra insight from our entrepreneurs:


Being niche stretches to our employee interview process too. I want to hear a therapist that really knows themselves and knows what clients they are most passionate about trying to serve. It’s really helped our clients know that we are there to meet their needs.Jenny Helms - Soma Therapy

It's a matter of finding what you do better than anyone else and being able to provide that to your customers in the most efficient way possibleGraham Krizek - Voltage

We work with a lot of rural communities that are overlooked by our competitors, so we make sure that we reach out to them personally. That personal touch can make all the difference.Ben Wolff - Ad Astra Medical Devices

NEXT STEPS:


For a simple look at the perception challenge, check out this short video


Dig deeper into the findings and explore James Chung's report


Thoughts, suggestions or comments? Check us out on social media or send us a message


The Final

Report

We’ve never pulled punches before, so we won’t start now:

The Chung Report is ending.

Not because Wichita’s economy has stabilized. Not because we are retaining our top talent. Not because we have adequate capital flow to local entrepreneurs. And not because we have solved our perception issues. Those original four challenges are still there. But because our goal has always been to unify friends, competitors, colleagues and strangers to join the fight for a better Wichita. That we have done.

The Chung Report has always been about trying to highlight the best of our city and the people who work to make it better. Citizens who care deeply and are steadfast in the mission to rise above our projected decline. Wichita is a city of doers and dreamers - builders and achievers. And for all you who hear this call - it’s your moment.

Journalism matters and we want to demonstrate our commitment to it and this community with an investment in the News and Information Fund at the Wichita Community Foundation.

The goals are still the same: we’re fighting for an equitable and inclusive community, a thriving business environment, a steady flow of diverse talent, innovative ideas and a healthy sense of civic pride. And this fight is not just for us, but for generations to come.

Wichita needs you. How will you respond?


Let Us Know At 316-749-4520.

Read What We've Learned