PART 2: VALIDATING IDEAS


Before a business becomes a business, it's an idea. Ideas with a valid market have the chance to become businesses. But how do you determine if an idea is valid?

The entrepreneurs we talked with advised everything from studying competitors to conducting a formal survey, but they all agreed on one thing: do something to prove your idea is worth the attention of your customers.


THE ENTREPRENEURS

BRANDON SHUEY


Shuey is the co-founder and chief technology officer of Fliphound, an online tool that manages digital billboards and connects marketers, advertisers, billboard managers and more. Shuey considers himself a serial entrepreneur, as he has been a software developer from an early age and is constantly looking at what's next.


JOHN HARRISON


Harrison is the founder of Filimin, a unique, wi-fi enabled touch lamp that allows users to communicate across distance with a simple touch to the lamp. Harrison has a background in music and engineering and originally created Filimin as a personal gift to his family before taking it onto Kickstarter.


FRANK HOPKINS & LEVI FITZMIER


Frank and Levi are the F and the L in FNL Denim, a premium custom jeans shop that recently opened a storefront downtown near Emporia and Douglas. After learning the craft of making jeans in Los Angeles, Hopkins and Fitzmier took their skills back to Wichita, where the market was ripe and capital travels much further.

Photo by Kevin Wildt for We Are Wichita.


Here are a few extra insights from our entrepreneurs on idea validation:


You can put together a widget with a hamster running behind the scenes and go off and validate a product really quickly and very inexpensively and it's the most important thing to do.Brandon Shuey - Fliphound


I think that gut reaction is actually a fairly sophisticated thing where people feel a gut reaction, they don't have words to explain the complexity of how they've come up with how they're feeling so we often dismiss it because of that. But I actually think it can be sometimes a more complex, thought out — if not consciously thought out — way of processing what it is that you're trying to evaluate.John Harrison - Filimin


When we started giving away jeans, obviously we were taking those people's feedback and we were like, 'Okay, this is what we can fix, this is what we can take from that jean.' So we were validating it with every single jean. We were making a pair, bringing it back, fixing it. We were making a pair, bringing it back, fixing it.Levi Fitzmier - FNL Denim


NEXT STEPS:


For a simple look at the perception challenge, check out this short video


Dig deeper into the findings and explore James Chung's report


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