Startup Diaries: Greenfield Robotics - Week 2

Join Wichita entrepreneur and farmer Clint Brauer as he sets out to change organic farming, starting with herbicidal robotics that would eliminate herbicides and tilling.


In this installment of Startup Diaries, Greenfield Robotics founder Clint Brauer walks through his approach to building a team, and why his team for Greenfield Robotics is perfectly geared to revolutionize organic farming. Check out Clint's first post to learn more about what he hopes to accomplish through his ag-tech startup.



From left to right, Steven Genter, Clint Brauer and Carl Sutter make up the team behind Greenfield Robotics.

This idea was never going to work without Steven Genter and Carl Sutter. When the robotics idea occurred to me, I did a bit of research and then visited with Steven to see if the project was even feasible. He said it was quite feasible, but had two other businesses at the time, so the timing wasn't right.

However, he thought Carl could help drive the hardware and electronics. So after about a year of consideration and testing my theory using a tractor and rotary mower, I recruited Carl to join up and start the project in late 2017. Last year, we bootstrapped and raised some funding for the hardware prototypes.

Now we are raising more funding, refining the hardware, rigging the teleops, setting up a test network at the farm, and Steven is joining full time to drive the machine vision portion of the project forward.

They are the best team for the tasks at hand. I trust them. We are partners in this and are working together to drive this project forward. Over 20 years ago I worked with Steven and Carl, and I have never forgotten their abilities and the culture.

Some of their firsts and bests along the way:


  • The first team to control a robot over the internet, in 1995.
  • Followed up with a garden that was tended over the internet.
  • Featured on the front of a 1995 issue of The London Times.
  • Carl created the University of Southern California Tommy Cam.
  • Carl still has a garage full of devices that anyone can mess around with over the internet at TeleToyland.
  • Carl has also created IOT and LED projects. I have an LED Christmas tree in my house that is teleoperated and connected to other trees around the globe. It lights my kitchen at night.
  • In our days as web developers at W3-design, we had a Java applet, teleoperated car driving around the office streaming video. That was in 1997.


  • See the above for the notable internet robotics projects.
  • RoboRealm is 12-plus years of machine vision software coded by Steven himself.
  • Carl graduated from Cornell with a bachelor degree in electrical and electronic engineering and from the University of Southern California with a masters in software methods in robotics.
  • Steven graduated from the University of Southern California with a masters in engineering and robotics.


  • When we worked together at W3-design, we had arguably the first and best custom content management systems in the industry. Steven even wrote one system in Java, scrapped it, and re-wrote it in C++ in a matter of months.
  • They were part of the leadership team when W3-design was sold to USWeb and went public shortly thereafter.


  • In spite of being a late to the market, Carl and Steven bootstrapped CrownPeak Technologies and grew it to hundreds of clients across the Fortune 1,000.
  • Achieved a Magic Quadrant rating from Gartner.
  • Acquired by a private equity firm in 2015.

In short, since I have known Steven and Carl, they have never allowed a project to fail, and they continue to build up their skill set and hone existing abilities. Their curiosity, like mine, is insatiable.

They are a great tech team and I look forward to the bickering that will no doubt occur between two engineers who have worked together for almost 25 years.


When it comes to tech, here are a few of my thoughts on the type of teams you need to be successful:

Top-shelf technical talent

This isn't always based on degrees, but capabilities, experience and talent.

Industry expertise

This can be the engineers or a business person.


You don't want mercenaries on the team. There are plenty of engineers out there that fit that description and work for money. They are often the least talented.


These are the ones that keep folks sane, fill in gaps, help organize things and counsel the team when emotions run too high. This person becomes critical as the firm grows. People often ask, "What do they do?" But without them, the organization struggles.

A mix of A-types and B-types

At Sony, I managed a team of hard-driving personalities who were driving their careers forward at that time. But one guy was about family and having a normal life. He was quick with a quip and always kept us laughing. Keep in mind, he did very good work. So don't be fooled into thinking a B-type is incompetent or lazy, although sometimes jokers are just jokers.


If no one around you knows how to sell and you have never sold, you might be in big trouble. This doesn’t always mean hiring a sales person, per se. It could be an evangelist or simply someone who can hold the attention of people in the industry — maybe an entrepreneur who built their own small business or startup. It’s never too early to think about sales.

Speaking of teams, we are on the lookout for a killer mechanical engineer, so share this with someone if they are capable, experienced, talented and driven.


Startup Diaries delves into the lives of Wichita entrepreneurs as they do everything they can to grow their businesses.

For six weeks, Clint will update us on his business and his journey. If you, as a reader, have questions for him, reach out to The Chung Report via social media or our contact page.







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