Reverie founder Andrew Gough opens up about how crazy his life has become, as he attempts to balance running a café with growing his business.

WEEK 5


SURVIVING MY HECTIC E2E LIFE.

Prior to e2e, I was busy with the daily routine of running Reverie. But now that the program is in full-force, my weeks are packed with more meetings than I've ever had. I'm now having to book meetings about six days in advance, likely the result of the daily interactions I have through e2e. I'm investing in mentorship relationships and discovering opportunities to streamline my business operations with some help from these high-powered people.


I would be the first to admit that I was not a super business-savvy person.

As a business owner, I focused my attention on managing employees and customer experience. But the e2e program has given me the tools and knowledge to give more attention to the actual business side of my operation.

Since the program started, I’ve also had to adjust my expectations for how I spend my time each week. Like I wrote last week, I am busy from 8 a.m. to 5:30 p.m. each Monday for a full day of mentorship, usually featuring several guest professionals who give their time to discuss topics relevant to their experience.

But the rest of my week is just as jam packed, as I attempt to balance my e2e responsibilities with running Reverie Coffee Roasters.

Here's a snapshot of my schedule from this week:


I’m booked through Friday with appointments for interviews, presentations, sales opportunities and team building. And this is all before I have to do payroll and manage the books. But I love it. I love the challenge and look forward to it every week.

The visibility of the e2e program has also connected me with people. I’ve met potential vendors, employees and have even entertained the notion of new partnerships to grow the business. I’ve also had meetings with prospective customers seeking better coffee experiences in their workplace, which is a major part of my wholesale business.

Each week is different, which makes for a fun schedule. But it can also create challenges for my ever-running business. Sometimes, I feel that I'm letting my team down by not being as available. But this has allowed my employees to become more and more independent, which is incredibly valuable to me as a leader.

So this week is just as full as the others. I’m booked through Friday with appointments for interviews, presentations, sales opportunities and team building. And this is all before I have to do payroll and manage the books. But I love it. I love the challenge and look forward to it every week.

-- Andrew






WEEK ONE

WEEK TWO

WEEK THREE

WEEK FOUR

WEEK FIVE

WEEK SIX

WEEK SEVEN

WEEK EIGHT

WEEK NINE

WEEK TEN


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